LifeLock Review

LifeLock Background

Founded in August 2005, LifeLock has swiftly become a top company specializing in the protection of identity. In a world of modern technology, this company has earned plaudits and respect for its simple no-nonsense approach to identity protection, and taken advantage of a marketplace that is only bound to get larger.

Some cynics have called their ethics into question, implying that this type of profiteering is based purely on people’s fears and misfortune, but ask anyone who has had to use their service and you will find the benefits far outweigh the cost of the $10 monthly fee.

Based in Tempe, Arizona, LifeLock was reported to have been taking 3000 new customers each day after their launch, and they now have tens of thousands in every one of the 50 states, Puerto Rico, and the Virgin Islands.

Their goals are clear enough: proactive identity theft protection as opposed to reaction. And because of the successful way this has been implemented, they are now regarded as the clear industry leader.

Life Lock - What They Do

Identity theft can happen anywhere to anyone, and it can cost more money than it is sometimes worth over several years, to recover the damage this can cause. LifeLock’s main vision and function is to offer a solution whereby identity is prevented from being stolen before it happens.

They do this by setting fraud alerts against their customer’s names, removing them from pre-approved credit card and junk mail lists, ordering free credit reports on their behalf, and renewing these periodically.

If a customer should lose or have their wallet stolen, a quick phone call will set a Wallet lock specialist into action, who will contact each credit card, bank or document issuing company, cancel affected accounts and complete all paperwork needed to replace all lost documents at no additional cost.

LifeLock is certified for data and operational security with background checks conducted on all of employees, as well as state-of-the-art surveillance and storage system.

$1 Million Dollar Guarantee

LifeLock is so confident of their processes, if a customer has his identity stolen they guarantee to spend up to $1,000,000 to retrieve it, an amount that includes the hiring of solicitors or accountants.

CEO, Todd Davis, has even published his social security number at the top of the company’s website home page to illustrate how much he believes in the company.

In fact, it seems the only people who don’t like what LifeLock are doing are those who work for the three big credit reporting agencies (Experian, Equifax, and TransUnion) and the lawyers who represent them. Lifelock is a direct threat to their revenue, as they are to their main competitors, LoudSiren and Trusted ID:

As market leaders with soaring profits in an ever-expanding market, don’t expect to see any less of LifeLock in the near future.

LifeLock Management

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